Just Cause

Many companies allocate a portion of their marketing budgets to support non-profit organizations. This activity, which has become known as Cause Marketing, provides abundant benefits for both the funding companies and the causes being served. Cause Marketing—i.e., “Doing well while doing good”—adds a socially responsible component to a company’s marketing plan and can enhance brand image and reputation by accelerating corporate awareness within desirable market segments. Cause Marketing is fundamentally about believing—in what is good and what is possible. It enables a corporation to make meaningful statements concerning social responsibility, ethics and the public interest. There are hundreds of worthy social issues—e.g., the environment, education, th View the rest of this article