You've been in this situation before. You spend an entire afternoon talking animatedly about the merits of this one product you're trying to sell; and after wasting about a bucket of saliva on the effort, your prospect tells you he cannot possibly find any use for it. Deep inside, surely you'd want to lash out at him for pulling your leg in the first place. But, hey, that's just part of the challenges of being in the sales industry. How do you persuade a person, who thinks he doesn't need your product, to actually believe on his own that what you're selling is indispensable and something he shouldn't be leaving home without? This sounds like an impossible feat, doesn't it? But it's actually very possible. You just have to know what buttons to push to get a 'yes'. And View the rest of this article
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