Search Engine Visibility: What Good Search Results Will Do For Your Traffic

It's a well known fact that if your website doesn't show up on the first three pages of a search query you won't be getting any traffic or business from that search. Such a site is said to have low search engine visibility. 80% of the traffic goes to those on the first half of the natural search results on the first page. A recent eye-track study done on Google clearly shows that searchers spend more time looking at natural results than paid ones. Only 38% click on paid or sponsored results and searchers only look at the first one or two. With billions of pages now in the search engines, is there any hope that your website could be on the first page for your best search terms? If you've given u View the rest of this article