If qualitative research is turned down as a weak alternative to a study it is connected with the problems concerning validity in survey data which are largely invisible as a result, in particular by statisticians and economists who have deal with large datasets and official statistics.
The advantage of qualitative methods lies in the study of motivations between factors. The question âwhyâ sometimes can not be asked or answered directly, and may include a number of circumstantial and contextual factors that create connections or choices between matters which are not related. Qualitative research can be very useful in defining patterns of associations between factors on the ground, as confronted with abstract interrelations received from investigation of View the rest of this article
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