Advertising on television with infomercials

At about the same time the infomercials were making it big on late late night TV, I was attending underground theatre and watching a show which took a multimedia approach: the play featured actors living their lives and gigantic screen overheads with Stepford-like hosts jamming infomercials at both the characters and the audience. The work, because of those infomercials, was quite profound, quite futuristic. But avant garde theatre aside, evidently, in the “real” world, infomercials are lucrative forms of advertising. Well, that’s the claim about the claims, anyway. It makes sense, for consider when these unique creatures are aired and how they are constructed: first, they show during the latest hours of the day—between midnight and about six a.m.. At this ti View the rest of this article