Building an Interactive Community

People go online not just to be informed but also to interact with other people. Filling this need at your Web store will help you turn shoppers into customers and customers into repeat buyers. Content can attract shoppers to your site. But to generate a continuous flow of repeat visitors, you need to provide access to an interactive community. Community is just as important as content when planning an eCommerce site. If done right, community features on your site will increase the number of page-views per visit, giving you opportunities to offer merchandise to your shoppers. Community features can be used to encourage customers to return to your site. Establishing a Learning Community can help shoppers develop expertise through the interaction with other shoppers wh View the rest of this article