Unraveling some of the myths about email promotion

In unravelling some of the myths about email promotion one of the most common idea's circling around at the moment is that e-mail marketing is no longer a viable medium for reaching your customers. Whilst it is true that the proliferation of spam has provided a high amount of awareness and bad press and is now undergoing a move to curtail it on a legal basis. The fact is that permission based e-mail marketing is still one of the most effective, measurable and easily track-able forms of advertising. According to a recent DoubleClick report 69% of American e-mail users made an online purchase by a permission based e-mail.
Amongst some of the home based business and small companies there seems to be the notion that by using e-mail advertising it will create a lower View the rest of this article