I would guess that most of the Internet marketing community is at least somewhat familiar with Google Adsense and the Pay Per Click concept. Google Adsense can be a very lucrative venture for some, and a financial minefield for others, so having a better understanding of Adsense is worthwhile.
Google Adsense is small contextual ads that are published on websites. The ads created are called Adwords. Google Adwords and Adsense run hand in hand. Every time someone does a search on Google or one of their partner networks and clicks on one of the sponsored ads, then Google will charge the person who created that ad a predetermined price. This is where the term "pay per click" comes from.
So how is the price per click determined? This is where the Adwords side of t View the rest of this article
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